The Team

As an avid follower of her team for over 25 years, Michelle had always found dressing for match days a challenge. After speaking to her football loving friends, Michelle realised that she was not alone in her frustration. She decided that being limited by her clothing choices just wouldn’t cut it anymore.

“I am still young at heart and I like to think i’m relatively fashionable, yet I don’t get the chance to dress this way at football matches, I have to go in poorly cut and fitted ladies football shirts that make me really self-conscious and don’t embrace the way I normally dress.”

Aasia is a fashion graduate who shares her mums vision of creating a brand that empowers women. Coming from a design background she see’s the importance of dressing in an authentic and self expressive way.

“Football has had such a massive impact on fashion throughout the decades so it’s been really exciting to take inspiration from an iconic sport with its own culture. It’s been amazing to design for a traditionally male dominated game and make it female focused instead, reflecting where we are with the game now.”

The Designs

Coming up against prejudice for both her gender and race over the years inspired Michelle to create feminist designs that play with sexist cliches that plague football. Emblazoned with football relevant slogans and illustrations, Stilettos and Shinpads designs can be worn no matter what team you support. They are funny and clever enough that anyone who is a football fan can relate, and stylish enough that anyone will want to wear them.

The Products

You can wear Stilettos and Shinpads t-shirts knowing that they are made from 100% organic cotton and are screen printed from eco friendly water based inks. Cut in unisex fits they are comfortable and easy to wear.